5 Digital Marketing Certifications You Can Get For Free and Is Actually Worth It

5 Free Digital Marketing Certifications That Are Totally Worth It.

1. “Fundamentals of digital marketing” from Google

The fact that Google has its own digital marketing course might be surprising for some people. Well, Google not only has such a course but also offers some of the best curriculums you can get for free.

Google’s digital marketing course consists of 26 modules with video tutorials. You are free to go through the course at your own pace. All in all, there are about 40 hours of video material for you to get acquainted with.

The 26-module program of this course incorporates a wide range of subjects:

  • Business strategy.
  • Analytics and data insights.
  • Content marketing.
  • Display advertising.
  • Email marketing.
  • Local marketing.
  • E-commerce.
  • SEO.
  • Social media marketing.

Once you’re done with all the modules, you will need to pass the 40-question final exam. After you complete this final challenge, you will receive a certificate of completion. Given how respectable Google is in many industries, this digital marketing course could immensely help you with launching a career.

The “Fundamentals of digital marketing” is aimed at beginners, so it is great even for those who have nearly zero knowledge of digital marketing.

By the way – “Fundamentals of digital marketing” is part of the Google Digital Garage educational platform. You can find a few other materials on digital marketing here, but only “Fundamentals of digital marketing” is accompanied by a certificate.

2. HubSpot Academy marketing certification courses

HubSpot Academy’s courses don’t go about digital marketing as broadly as Google’s “Fundamentals of digital marketing”. Instead, HubSpot courses are a little more focused.

HubSpot offers certification courses in a few separate disciplines, including:

  • Social media marketing.
  • Content marketing.
  • Email marketing.
  • Contextual marketing.
  • Inbound marketing.

The digital marketing courses in HubSpot Academy are rather short – up to about 6 hours. However, if you decide to go through them all, then you’ll start getting close to the duration of the Google “Fundamentals of digital marketing” course.

A nice thing about HubSpot courses is that they are made with not only beginners but also more advanced marketers in mind. You may use the filter at the top of the page to determine which course would be suitable for your expertise level.

Aside from that, if you are interested in a specific discipline, then HubSpot courses might be a better pick because they have a narrower scope. This is what we meant earlier by “more focused”.

3. Google Skillshop marketing certifications

Google Skillshop is home to several online courses – including the Google Marketing Platform with several certifications in different disciplines. Within the scope of the Google Marketing Platform, you may receive certification in:

  • Campaign management, planning, and reporting with the Campaign Manager Certification.
  • Ad campaigns with the Search Ads 360 Certification.
  • Workflow troubleshooting, optimization, and campaign setup with Display & Video 360 Certification.
  • Project management, QA, and design with the Creative Certification.

For each certification exam, Google provides a preparatory course to help you get familiar with the essentials.

Aside from certified materials, the Google Marketing Platform incorporates materials on Google AdMob for mobile advertising, Google My Business for local presence management, Analytics Academy for data collection and analysis, and more.

In contrast with the “Fundamentals of digital marketing” course we’ve had earlier, Skillshop’s Marketing Platform dives a little deeper into the specifics. With that, it’s perhaps less suitable for beginners. 

If you are interested in Google’s education and certification opportunities but are a newbie in digital marketing, then you should get started with “Fundamentals of digital marketing” and only then proceed to Skillshop.

4. Alison Digital Marketing Courses

The Alison online education platform has one of the richest digital marketing certification catalogs you can find – at least, as far as free courses go. Among the certification courses that Alison offers to students are:

  • “Facebook Advertising for Beginners”.
  • “Advertising your business online”.
  • “Hidden Secrets of Sales & Marketing”.

As you could have noticed, the certification courses of Alison are more specific. With that, they are most likely the best for digital marketers who want to improve their knowledge and receive a certificate in a specific area. If you are a beginner looking to get started, then once again, generalist courses like Google’s “Fundamentals of digital marketing” would be ideal.

5. “Become a Digital Marketing Specialist” by LinkedIn

Before we move forward with “Become a Digital Marketing Specialist”, keep in mind that although it is free, you need to have LinkedIn Learning Premium to receive certificates.

If you are already using LinkedIn Learning Premium, then this certification course will be free for you. Otherwise, if you absolutely want a free course, look for something else. 

With that said, if you are eligible for the 1-month free trial of the premium plan, then you could complete “Become a Digital Marketing Specialist” for free. 

“Become a Digital Marketing Specialist” offers nearly 27 hours of educational material and covers topics such as:

  • SEO foundations.
  • Google Ads essentials.
  • Content marketing.
  • Social media marketing.
  • Email and newsletter marketing.
  • Marketing on Facebook and Instagram.
  • Social media marketing and ROI.

After you are done with all the modules of “Become a Digital Marketing Specialist”, you will receive a certificate of a digital marketer that should allow you to give a powerful start to your career.


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